GOTO Aarhus 2023

So You Copied the Spotify Model – Here’s What You Got Wrong

For a long time Spotify people (including me!) have tried to convince the world that “there is no Spotify Model and if there ever was one, Spotify isn’t using it anyway and you shouldn’t either”. And yet, countless organisations are using what they call “the Spotify model” to drive their agile transformations, some of them even claiming to be successful.

So, let’s stop pretending that the “Spotify model” doesn’t exist and instead look at how we can guide people set on this course to increase their chances to succeed.

These lessons from the trenches will be applicable to most agile transformations, whether you draw your inspiration from Spotify Model or not.